These days it seems that just about every business has a blog, so what are you doing to help your business’s blog stand apart from the crowd?
Good blog design is one of the best ways to separate your brand from the competition; however, everyone seems to have an opinion of what a well-designed blog looks like. We recommend letting the user experience drive how you design your blog, placing emphasis on the ease of navigation.
With this in mind, here are 5 design features that absolutely need to be a part of your business blog:
1. Visually Appealing, Yet Clear Website Navigation.
The best small business blogs out there embrace object-based navigation, which essentially spells out the site’s navigation like a table of contents, making it extremely easy for the user to find the type of content that he or she is looking for.
2. Search Bar.
Trust me, your audience does not want to take the time to scour your website to find the content that they are looking for. Including a search bar in your blog design is not only considerate, but makes it extremely easy for site visitors to find the content that they are looking for and enhances the overall user experience.
3. RSS and Twitter Count.
Are you proud of the following that your blog currently has? Then you’ll want to be sure to show this off on your site. This can be a powerful way to show third party validation, helping to make your business blog more credible in the eyes of your audience. Smashing Magazine does a great job showing off their RSS and Twitter count in a fun, aesthetically pleasing way.
4. Highlight Popular Posts.
If you use WordPress as your blogging platform, there are a number of plug-ins that you can incorporate into your blog’s design that can provide a nice display of your most popular blog posts. This can be a great way to break up your traditional list of blog content and can help you to earn more traffic as well!
5. Sharing Buttons.
If you want your blog to be successful, you need to get the word out about its existence in the first place! Very few people will go to great lengths to figure out how to share your content, so make it easy for them by including sharing buttons at the end of each post. The best sharing buttons should allow your audience to share your content with one simple click.